We killed it.
Every founder thinks they're killing it until they realize they actually killed it.
Search 3,847 ways founders murdered their own startups
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Study the legends. Learn from billion-dollar failures.
From Theranos to WeWork, FTX to Quibi — the most spectacular deaths in business history.
Recent Kills
PetConnect
Tinder for pet playdates
How we killed it:
Over-engineered the matching algorithm
547 days alive$280k
CodeFlow
AI pair programming assistant
How we killed it:
Built for developers who didn't want it
412 days alive$150k
MealPrep Pro
Personalized meal planning
How we killed it:
Chased enterprise too early
689 days alive$420k